Sappho New Paradigm was founded by the Canadian Emmy nominated makeup up artist JoAnn Fowler and developed with green formulation field experts. Their formulas are created with the finest certified organic ingredients, infused with phyto-nutrients and tested by professional makeup artists.
All of their cosmetics are vegan. They are very passionate about minimising impact on the environment and protecting animal life.
The packaging is eco-friendly, most of it is recyclable and/or biodegradable.
The performance of this line is absolutely remarkable.